Our story
Built in Atlanta. Rooted in community.
Meet Greg Crafter
He did not start Produce'd to build a business. He started it to fix something.
Growing up watching food deserts define outcomes in South and West Atlanta, Greg Crafter understood something deeply personal about the connection between what people eat and what they are able to become. The grocery gap in his community was not an abstraction. It was his neighbors, his family, his block.
Produce’d started as a direct response to that reality. Not a nonprofit grant play. Not a pitch deck. A real, working system to grow fresh food in the places that needed it most, and to teach the people in those places how to do it themselves.
Today Produce’d serves hundreds of families, dozens of Atlanta schools, and a growing network of community organizations. Every product sold and every partnership signed is still driven by the same question Greg started with: what would it take to make fresh food a right, not a privilege, in our city?
Mission and Values
What we believe and how we work
Food is a right
Community before product
Education is the root
Our Journey
How we got to where we are
2019
2020
2021
2022
Entering the Consumer Market
With a working product and growing confidence in the GrowBlock system, Produce’d officially entered the consumer hydroponics market. The focus was on helping individuals and families grow fresh food at home through an easy-to-use, space-efficient system.
As the company engaged with customers and the broader marketplace, an important realization emerged: the consumer hydroponics market had become increasingly crowded. Competing on hardware alone would make it difficult to create the long-term impact Produce’d envisioned.
2023
An Invitation That Changed Everything
Produce’d was invited to speak with students at a local school about hydroponics and entrepreneurship. What was intended to be a single classroom presentation became a defining moment in the company’s journey.
The level of student curiosity, engagement, and excitement was unlike anything experienced in the consumer market. Teachers recognized that hydroponics could become much more than a classroom demonstration. Produce’d expanded beyond equipment and education became the platform.
2024
2025
Building Workforce Pathways
The vision expanded again. Hydroponics became the vehicle—not the destination.
Students weren’t simply learning how to grow food. They were practicing engineering, project management, communication, entrepreneurship, teamwork, and data analysis. Produce’d began designing career-connected learning pathways.
Today
Becoming an Education Ecosystem
Today, Produce’d serves schools, families, and communities through an integrated platform. The company now supports GrowBlock systems, GrowEdu curriculum, teacher implementation, workforce development, community education, data collection, impact reporting, and career readiness. Produce’d is no longer simply a hydroponics company.
It is building a scalable model for real-world learning.
Future (Coming Soon)
Growing Opportunity
The next chapter focuses on expanding the model beyond Georgia!
press
Produce'd in the media
partners
Organizations we grow with
Meet the Team
Greg Crafter
Marasia Tickles
Leads program implementation, curriculum development and curation, educator support, operational coordination, and social media marketing. Oversees the successful delivery of Produce’d’s school and community programs while helping standardize implementation across partner sites.
