Our story
Built in Atlanta. Rooted in community.
Meet Greg Crafter
He did not start Produce'd to build a business. He started it to fix something.
With an electrical engineering background, 23 years of corporate experience, and a belief that people learn best by doing, Greg Crafter saw hydroponics as more than a way to grow food. It could give students and communities a hands-on path into STEM, agriculture, and workforce skills. Produce’d grew from that idea: build practical growing systems, teach people how to use them, and create opportunities that extend beyond the garden.
What began as an effort to make indoor growing more practical has developed into a connected system of products, classroom programs, professional learning, and community partnerships. The GrowBlock provides a working hydroponics platform, while GrowEdu turns growing into hands-on learning connected to science, technology, engineering, agriculture, and career exploration.
Today, Produce’d works with schools and community partners across Georgia to help students understand where food comes from, strengthen technical and problem-solving skills, and discover new career possibilities. The goal remains practical: give people the tools, knowledge, and support to grow food, develop skills, and build stronger communities.
Mission and Values
What we believe and how we work
Learning should be hands-on
Students understand science and food systems by growing something themselves.
Equipment needs support
We pair hydroponic systems with training, curriculum, and ongoing programming.
Opportunity grows from exposure
Early experiences can connect students to careers in agriculture, engineering, sustainability, and technology.
Our Journey
How we got to where we are
2019
2020
2021
2022
Entering the Consumer Market
With a working product and growing confidence in the GrowBlock system, Produce’d officially entered the consumer hydroponics market. The focus was on helping individuals and families grow fresh food at home through an easy-to-use, space-efficient system.
As the company engaged with customers and the broader marketplace, an important realization emerged: the consumer hydroponics market had become increasingly crowded. Competing on hardware alone would make it difficult to create the long-term impact Produce’d envisioned.
2023
An Invitation That Changed Everything
Produce’d was invited to speak with students at a local school about hydroponics and entrepreneurship. What was intended to be a single classroom presentation became a defining moment in the company’s journey.
The level of student curiosity, engagement, and excitement was unlike anything experienced in the consumer market. Teachers recognized that hydroponics could become much more than a classroom demonstration. Produce’d expanded beyond equipment and education became the platform.
2024
2025
Building Workforce Pathways
The vision expanded again. Hydroponics became the vehicle—not the destination.
Students weren’t simply learning how to grow food. They were practicing engineering, project management, communication, entrepreneurship, teamwork, and data analysis. Produce’d began designing career-connected learning pathways.
Today
Becoming an Education Ecosystem
Today, Produce’d serves schools, families, and communities through an integrated platform. The company now supports GrowBlock systems, GrowEdu curriculum, teacher implementation, workforce development, community education, data collection, impact reporting, and career readiness. Produce’d is no longer simply a hydroponics company.
It is building a scalable model for real-world learning.
Future (Coming Soon)
Growing Opportunity
The next chapter focuses on expanding the model beyond Georgia!
Meet the Team
Greg Crafter
Marasia Tickles
Leads program implementation, curriculum development and curation, educator support, operational coordination, and social media marketing. Oversees the successful delivery of Produce’d’s school and community programs while helping standardize implementation across partner sites.
